Fairhome Fire Fuels
11th November 2018
A new start up in time for winter coming - prime fuel selling season!
First of all, I am lucky to know Liam and his lovely little family. They are close friends of my brother and Liam has great taste, and he is loyal to his designer, so you know - dream client!
In early October he came to me with a rough idea of what he was looking to achieve with his new branding for his next business venture: Fairhome Fire Fuels. The business was going to supply sustainable, eco-friendly fuels, compressed wood briquettes created from the surplus timber from large manufacturers, kiln dried logs of the highest standard, perfect kindling and fire lighters too - everything you need to keep your home cosy in the winter months.
Working with Liam's sketch and the background to the business I was able to provide him with three logo options based around his business values and products, also options that met his expectations too!
In the final round of development, we paired fonts from other development work and applied warm colours to bring the brand together. The vector work and typography was refined and the working files tidied for further use!
The final logo was supplied in various file types ready for use on print and on web. In full colour, black and whiteout.