Sarah Wardlaw

Competent design professional specialising in user-led development of creative and efficient digital products.


+44(0)7540 171 272
+61(0)455 433 201



Baillie Gifford
UX/UI Designer, App Development | February 2019 - May 2019
I am currently working a short term contract within the UK's largest investment company. Working closely with product owners and business analysts, I am translating user stories and requirements into intuitive user experiences. Working through business requirements and technical limitations, I'm involved in streamlining, updating and refreshing their internal web applications alongside a team of internal developers. I am responsible for creating sitemaps, conducting user research, producing user flows, mapping user journeys, designing wireframes, generating mockups and prototypes, supplying full designs and assets, and facilitating user testing rapidly throughout.

Botany Studio
Design Manager, Full Service UX |
May 2018 - February 2019
As Design Manager at Botany, I am the integral link between client, designer and developer. Using my problem-solving skills, I provide sound direction at each stage of the process and work collaboratively with team members to achieve the best method for success. Evaluation and evolvement of design solutions is a key part of my role to ensure not only user and stakeholder satisfaction but also that we provide what we believe is the most effective solution.

As a user experience professional, my involvement in projects at Botany has included card sorting tasks, tree-testing, service design, wireframing, first-click testing, both remote and in-person user testing, evaluation of results and subsequent reporting thereafter.

Digital Studio, Exhibition + Display | Jan 2018 - May 2018
At Eastern my knowledge of tendering for new business was utilised from a project management and design perspective too. I assisted with all aspects of projects including timings, user experience, digital scoping/partnerships, designing, artworking and final production/installation.

I created artwork of the highest standard within brand guidelines for a range of different machinery. I adapted artwork based on feedback from internal stakeholders and created print files for use by various departments. Other responsibilities also included putting together internal guidelines for artwork and operating the Laser cutting CNC machine which cut and engraved various materials.

Digital Media Producer, UX Team |
January 2015 - January 2018
As an integrated team member and I worked through full website builds and other digital project processes, specialising in IA/UX, working with both the client themselves and internal account management teams.

My involvement in larger projects would often be from the pitch stage where overarching ideas and approaches were defined and presented to a panel of stakeholders and internal team members from the client side. If successful, the brief for these projects was refined and presented to the relevant teams (often account management, creative teams including art directors and designers and a technical lead) at Whitespace by myself and other pitch team members.

Working closely with these teams, the budget and timings would be considered and the work scheduled. Alongside the tasks assigned to myself for the project, I’d ensure regular liaison with the project and account management teams as well as direct contact with the client (this would usually be a technical or design stakeholder) themselves when required.

From comprehensive user research to designing and testing, adopting relevant findings, focusing on user-centric wireframe development to content populating and QA of digital projects. I created innovative solutions across a range of digital mediums including responsive websites, digital displays, apps and interactive tools such as surveys, comprehensive contact forms, calculators and quizzes. I’d lead presentations to clients and internal presentations to the wider teams - dealing with all queries and feedback.

As a non-exhaustive list, I helped companies make digital strategy and UX decisions; aggregate and ingest data findings; helped to define organisation’s digital strategies; make recommendations and develop UX processes; contribute towards our in-house team.

In varying degrees, I worked with the following clients on a range of digital services whilst at Whitespace: ACCA, Hymans Robertson, Aegon, RAC, Anderson Strathern, Scottish Government, Macmillan Cancer Support, Edinburgh International Festival, National Trust for Scotland, Scottish Enterprise, Jumpstart (Scotland) Ltd, University of Stirling, Business Gateway, Scottish Government, Business Stream, Road Safety Scotland, Glenmorangie Plc, RBS Group Communications, Royal Highland Show and Highland Spring.



Adobe XD
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Microsoft Office
CMS systems



Workshops, ideation sessions, interviews, surveys, task models, card sorting, tree testing, solution design sessions, focus groups, guerrilla testing, personas, storyboards, user testing, IA structures, user journeys, sketching, wireframing and interactive prototypes, email clients, SEO and GA, social media and reporting. project management software such as Basecamp, Jira & Confluence, TFS and Kanban boards.


Other information

First Aider.
Field Hockey Player.
Keen Runner.
Recreational Cyclist,
Casual Gym Go-er.



Available on request.