Seilich Botanicals

November 2018 |


In late 2018, Sally Dr. Sally Gouldstone, a botanist with a passion for all things wild, approached me about branding her new botanical products. Produced from Scottish wildflowers grown or foraged by herself from the wild, then distill them using traditional methods in a copper still.


The name Seilich (pronounced Shay-li’ch’) derives from the Gaelic word for Willow, her daughters name. Sally was looking for a company to get her journey started initially bringing the products to life with branding and setting up a simple website, eventually evolving into an ecommerce site when the business is more established.

After having a lovely chat with Sally & Willow over a coffee, we had a clear steer on the approach we wanted to take to Seilich. Sally has great taste and her influences were existing brands such as Aesop, GARA Skincare and Angan Skincare, all of which are stunning brands which have a great distinction. We also discussed a brief business start-up strategy for Seilich's social channels - something we will flesh out in more depth over time.

As Seilich was due to launch at a fayre early December, time wasn't on our side - especially not for label printing. Sally had already sourced the bottles and had purchased some home print label sheets so this gave us a great place to start from and cut out the time it would have taken to source papers and labels via a specialist printer.


I produced three initial options based on our conversation; a serif font with a gaelic feel to it to anchor the origin, complimented by a clinical, clean approach to the label design, a bolder, chunkier font which was manipulated to soften the edges used alongside a bolder, more obvious willow illustration and finally a softer san serif font with a flowing feel to it, incorporating willow leaves.

It was decided to progress with the middle option but incorporating the logo lockup from option one. I progressed further with tightening the kerning within the work marque itself, developing the illustration and layout of the label and producing a colour palette to work across the product variations.

The final logo and labels are shown below, the website will be launched early 2019. You will predominantly find Seilich Botanicals in East Lothian and Edinburgh - please look out for them on your travels and support local!

“Talented, great value and really easy to work with. I really enjoyed working with Sarah on branding for my new business, she came up with some fantastic designs and was super responsive to my numerous additions/changes to the brief along the way. Despite having a very tight window to get my branding ‘on the bottle’ Sarah managed to bring the designs in well before the deadline! Would definitely recommend, I’m looking forward to working with her on my website later this year”
Dr Sally Gouldstone, Seilich Botanicals